SolarEdge – a leader in smart energy technology – had a website that was not able to support all their regional growth ambitions, content opportunities and requests. The digital platform lacked stability, leading to a high maintenance cost which was a draining resource for business that wanted to focus on development.

The main goal of the new platform was to build an attractive new website that was able to attract new leads to the website. Furthermore, the platform had to enable improvement in digital lead generation maturity across all the serviced regions.

Ideation

Sketching

Prototyping

Testing

Powering people’s lives around the world

During this phase in the project, we undertook several initiatives to capture the needs and establish a vision for the future digital platform by:

Build the corporate website

Realistically scoped & prioritized corporate and local digital presence.

Customer centric and co-creation together with SolarEdge.

Delivered a tangible execution plan & roadmap for implementation.

We leveraged delaware’s global roll-out experience to move from corporate to local quickly. In this phase it meant following activities:

Focus on the local rollouts

Adi Leshem

Working closely with the core team at SolarEdge, delaware experts took charge of the experience design process. They provided guidance and expertise throughout various stages, using design sprints and progressing to wireframes, concept design, and blueprinting. To ensure the user-friendliness, user testing was conducted to validate design choices and website structure.

For SolarEdge we’re building a range of tools ranging from an installer portal to a product wizard. We approach these tools via design sprints where we closely collaborated with the people from the different regions that are in close contact with users.

Other projects within Solar Edge

Solar Edge

For more than 25 years, Candriam has offered innovative and diversified investment solutions across many asset classes including fixed income, equities, absolute return , asset allocation and illiquid assets

Design

Implement website

Continuous Optimisation

Design Sprints

Candriam, pioneer in sustainable investments

We delivered a clear brand identity, exclusively for private Belgian customers and created a powerful new online web platform with a clear distinction between private and professional customers in content and approach that links with existing Candriam systems for funds and member information.

Website

Support in continuous optimization of the user experience via analysis and dashboards, user research and SEO.

Continuous optimisation

Candriam

Dura-Line started out in 1971 in Kentucky, USA as an extrusion company, producing conduit systems. As telecommunication technology and demand for cable infrastructure grew over time, so did the company. 

Today, Dura-Line operates 20 production plants across several continents, serving telecom infrastructure companies, as well as the sectors of enterprise networking, energy, and transportation.

Performance Marketing

Web & Content systems

Create an effortless experience for their customers

Portals & tooling

Conversion Rate Optimisation & AB testing

Dura-Line creates what connects us

Dura-Line used to rely on multiple CMS systems and legacy tools clogged together, producing a less than optimal digital experience for their technically minded audience made of distributors, contractors and engineers. 

Website visitors required different pieces of information along their journey. Dura-Line needed to redesign their website to meet these needs, and provide a vast amount of relevant information along the way.

Digital Presence

Tanya Kanczuzewski

The cool things we did in terms of the process with delaware is we did a lot of cross-functional workshops. We had Key players from delaware that allowed us to visualise the tools as we were developing them.

delaware was a Key partner for us in making all of this happen. Everything from the first time we met and really listening and understanding our needs. I think that was the biggest key and the biggest difference that I’ve experienced working with delaware over other vendors.

Our customers love these. I got an email the other day saying: three of our customers mentioned how amazing our digital tools were in this week alone.

The next phase of the implementation involves several innovative projects to support sales and marketing targets such as a custom application enabling customers to generate on-demand PDF files. The files contain all the technical product information for the customer’s product selection. A specific back-end interface lets marketing manage the templates, while sales reps enjoy a user-friendly user-interface to generate and distribute specific installation instructions that solutions architects put together for relevant products. A dedicated customer portal is also part of the plans.

Setting the scene for future growth

Dura-Line

Earth+ works to restore polluted and degraded lands by using a breakthrough methodology that involves growing plants with superpowers, and harvesting and splitting these polluted plant parts and creating circular materials with those. The plants used can grow without pesticides, resotre soils with deep roots, and capture around 9-15 tons of CO2 per hectare.

UX Design

Branding

Graphical Design

Implementation Web & Portals

Ground-breaking pilot to clean forever chemicals' in soils with plants

For Earth+ we designed and built a new website that showed their work in restoring polluted and degraded lands. The website featured an innovative design that found the balance between innovation and sustainability and help them communicate their message effectively.

Customer centric and co-creation together with +EARTH+

Next to the website we conceptualised a portal where stakeholders could see the impact they created with their contributions.

Build the portal

+EARTH+

Both to the industry and the farmer. The company equips customers with innovative approaches to sustainable farming and animal management. Trouw Nutrition provides a comprehensive range of tailored solutions focusing on animal health and nutrition.

We partnered with Trouw Nutrition to transform its business by integrating strategy, technology and creative design, providing end-to-end ICT solutions that support their current and future growth.

UX & Design

Assist Local marketing teams with the roll-out

Local roll-out

A global
animal feed supplier

To provide our customer with the most robust and innovative digital environment, we chose Optimizely cloud to build Trouw Nutrition’s website. 

Through cloud technology we can continuously add new services, react swiftly to changing customer needs and operate efficiently even during the peak times.

Gert van Bokhorst

To further improve our web presence, delaware's UX/UI experts have initiated a website optimization process. They conducted a comprehensive evaluation of site performance using advanced tools, resulting in actionable recommendations for improvements to page layout, content, and site navigation. The responsible teams quickly implemented these proposed optimizations to continuously improve the user experience.

Alongside Trouw Nutrition we delivered different brands on the same platform.

Solar Edge

Powering people’s lives around the world

Services Solar Edge

01. IdeationDefining the brand

02. SketchingShaping the website and app structure

03. PrototypingDesign of local & global websites

04. TestingQualitative user testing

Build the corporate website

Realistically scoped & prioritized corporate and local digital presence.

Customer centric and co-creation together with SolarEdge.

Top task analysis.

Delivered a tangible execution plan & roadmap for implementation.

Information architecture.

Go-live.

Analytics & measurement.

Creation of wireframes and prototype.

Final concept design.

Content production.

Focus on the local rollouts

Other projects within Solar Edge

Next Project:Trouw Nutrition